Be
n's is a company based in Vorarlberg that has made a name for itself in the field of American sports - far beyond the country's borders. Our brief was to pay tribute to this high profile and the quality awareness of the owners of Ben's in terms of shipping packaging and to give it a face. The idea behind this was to pick up an element of American sports to create recognition and to establish a connection to American sports. This was quickly found: the string, because: Balls, equipment, shoes, everything is laced in American sports.
Packaging design:
Herwig Bischof ( b.packaging )