Development and design of a uniform catalogue reference for catalogues of different formats and thicknesses. Since the customer "Haberkorn " did not want to interfere with the existing cover design, we found a solution that conveys the "NEW" factor even better to Haberkorn's customer: A label, made of printed screen-printed cardboard, in which the lettering "NEW" is punched. The label is attached to the catalogue with the help of an elastic cord, the ends of which are connected by a crimp. This solution is uniform in design and - through the use of the elastic cord - can be used variably for all catalogue formats and thicknesses.
POS Design:
John Gautier ( Gautier )
Herwig Bischof ( b.packaging )