Design, development and construction of a new egg packaging. We asked ourselves the question, "how do we achieve differentiation in a mass market when one product is literally like another? "The answer is Ernest. Ernest manages to change the consumer's perception without having to change the product itself. Ernest gives room for new product ideas around the egg theme and creates a high level of recognition among consumers.

 

Graphic:

John Gautier

Packaging design:

Herwig Bishop