We had the task of designing a set of postcards for Nord Süd Verlag from Zurich. The idea was to design something playful and colourful that conveys the values and identity of the children's book publisher. In addition, it should be easy to handle and clear. The postcard set consists of two parts. The first part consists of a cardboard punch that can be folded into a small booklet. Two postcards can be inserted into this booklet on each side. The different colouring of the edge creates a very beautiful play of colours that takes up the colourfulness of the content and transports it to the outside. The title page is embossed to enhance the tactile experience of the combination of materials. The booklet is enclosed by a simple ribbon with a map prominently displayed on the front. On the back is a reduced representation of the entire contents. This gives the end customer a good overview of the contents without having to open the postcard set.



Silvia Keckeis ( kaleido )

Packaging design:

Herwig Bischof ( b.packaging )